--- title: Softtek Innoventures Innovation Quadrant description: Softtek Innoventures Innovation Quadrant image: https://innoventures.softtek.co/hs-fs/file-2203601857-png/blog-files/6a0134880e7d88970c019afff1176d970d-500wi.png --- # [Softtek Innoventures Blog](https://innoventures.softtek.co) - [about](https://innoventures.softtek.co/about) - [categories](https://innoventures.softtek.co/categories) - [![](https://innoventures.softtek.co/hs-fs/file-1384880609-png/blogs/default_logos/rss.png)](https://innoventures.softtek.co/rss.xml) - [![](https://innoventures.softtek.co/hs-fs/file-1386160858-png/blogs/default_logos/facebook.png)](http://www.facebook.com/softtekinnoventures) - [![](https://innoventures.softtek.co/hs-fs/file-1384880619-png/blogs/default_logos/twitter.png)](https://twitter.com/SInnoventures) - [![](https://innoventures.softtek.co/hs-fs/file-1386160868-png/blogs/default_logos/linkedin.png)](http://www.linkedin.com/company/innoventures-accelerator) [![Softtek - Nearshore Blog](https://innoventures.softtek.co/hs-fs/file-1389487325-png/blogs/default_logos/softteklogoblanksquare.png?width=156&name=softteklogoblanksquare.png "Softtek - Nearshore Blog")](https://www.softtek.com) ### Subscribe to Email Updates ## [Softtek Innoventures Innovation Quadrant](https://innoventures.softtek.co/softtek-innoventures-innovation-quadrant) [![](https://innoventures.softtek.co/hs-fs/file-1509535564-png/blogs/authors/Rakhee_Das.png) ](https://innoventures.softtek.co/author/rakhee-bhattacharya-das) Posted by [ Rakhee Bhattacharya Das ](https://innoventures.softtek.co/author/rakhee-bhattacharya-das) on Oct 11, 2013 4:44:48 AM - [Tweet](https://twitter.com/share) Softtek, like many other companies, operates within the boundaries of our limitations. Simply, it means that we use our core capabilities and structures to maximize profits.  Limitations include knowledge, talent pool, existing capabilities, past successes and learning, and access to markets or industries.  To step outside these sets of limitations requires concerted strategy from management, deep insight of new markets and challenges, and often, innovation or acquisitions.  Books such as the *Innovator’s Dilemma* and other works of Clayton M. Christensen have framed our strategies to driving innovation within Softtek.  We introduced an innovation quadrant to group and qualify the ideas flowing through Innoventures.  The objective of the quadrant is to measure sustainable, disruptive innovation vis-à-vis our execution capabilities and strategies.  The right quadrants reflect deep-rooted, strategic innovation; the left quadrants reflect responsive innovation to known challenges. [![Quadrant](https://innoventures.softtek.co/hs-fs/file-2203601857-png/blog-files/6a0134880e7d88970c019afff1176d970d-500wi.png "Quadrant")](http://softtek.typepad.com/.a/6a0134880e7d88970c019afff1176d970d-pi) © Softtek Innoventures **One of a kind** ideas directly address a specific problem, customer or operations related – usually, an inventive development effort that results in a clear ROI and value.  Sometimes, innovations in this category are particularly helpful to bring easy savings or profits. **Low Hanging Fruits** address recognizable, everyday hurdles across our customers or in the industries in which we operate.   Innovation here is not disruptive, but is quickly deployed to and realized by existing customers. **Visionary ideas** are those that we aspire to deliver, but lack the execution know-how.  These ideas are closely aligned with the goals and vision of the company.  Often, ideas in this category reflect ultimate goals and not specific, actionable initiatives. **Outperformers’** ideas maximize innovation by extending Softtek’s core capabilities and knowledge to new markets, new solutions, and are possibly disruptive.  These ideas, while most sustainable and disruptive in the long term, are also challenging and require a culture of continuous innovation. For now, most of our executable ideas gravitate towards the left hand quadrants; most of our aspirations (general aim without an executable action plan) favor the right hand quadrants.  Not surprising.  Generating ideas for the left hand quadrants are easy - associates identify noticeable gaps in our services or operations - provide solutions to address the gap - and derive, at times complex, resolutions. *Innoventure’s purpose is defined by its ability to migrate innovation from the transitory beneficial (left quadrants) to the long term sustainable (right quadrants).*  In the past few months, in the process of launching an innovation center for Softtek, we have uncovered several true margins in terms of how much and how fast we can innovate.  We fear the innate tendency to lean towards the more ‘sure-shot’ innovation projects; these are projects with high levels of comfort factor with known customers and environments. However, the culture to innovate starts with initial success.  Easy innovation, bringing quick rewards, hopefully starts a chain process of engaging in deliberate and rewarding innovation.  And, here’s the goal – to be able to transfer our skills to several facets of our growth and innovate for something bigger – something with a bigger purpose.  We obviously have a ways to go, and we’ll continue to use this quadrant to unfold our story… ### Subscribe to Email Updates ### What is Softtek Innoventures? Softtek Innoventures is an initiative aimed at driving innovation and entrepreneurship within Softtek. We are committed to making a valuable impact on Mexico’s expanding entrepreneurial culture and startup ecosystem. Softtek Innoventures was set up as a multi-national program, working across borders in the US and in Mexico City. ### Recent Posts ### Posts by Topic - [Innoventures (22)](https://innoventures.softtek.co/topic/innoventures) - [innoventures program (21)](https://innoventures.softtek.co/topic/innoventures-program) - [innovation (17)](https://innoventures.softtek.co/topic/innovation) - [innoventures projects (8)](https://innoventures.softtek.co/topic/innoventures-projects) - [startup (6)](https://innoventures.softtek.co/topic/startup) - [startups (5)](https://innoventures.softtek.co/topic/startups) - [entrepreneurship (4)](https://innoventures.softtek.co/topic/entrepreneurship) - [innoventures community (4)](https://innoventures.softtek.co/topic/innoventures-community) - [IT innovation (3)](https://innoventures.softtek.co/topic/it-innovation) - [Mexico (3)](https://innoventures.softtek.co/topic/mexico) - [accelerator (3)](https://innoventures.softtek.co/topic/accelerator) - [innoventures ideas (3)](https://innoventures.softtek.co/topic/innoventures-ideas) - [Disruptive Technology (2)](https://innoventures.softtek.co/topic/disruptive-technology) - [areas of innovation (2)](https://innoventures.softtek.co/topic/areas-of-innovation) - [corporate innovation (2)](https://innoventures.softtek.co/topic/corporate-innovation) - [disruption (2)](https://innoventures.softtek.co/topic/disruption) - [CIOs (1)](https://innoventures.softtek.co/topic/cios) - [Digital Innovation (1)](https://innoventures.softtek.co/topic/digital-innovation) - [IT (1)](https://innoventures.softtek.co/topic/it) - [Leading Teams (1)](https://innoventures.softtek.co/topic/leading-teams) - [Lean (1)](https://innoventures.softtek.co/topic/lean) - [Mexico IT (1)](https://innoventures.softtek.co/topic/mexico-it) - [Mexico IT sourcing industry (1)](https://innoventures.softtek.co/topic/mexico-it-sourcing-industry) - [Mexico software (1)](https://innoventures.softtek.co/topic/mexico-software) - [Web/Tech (1)](https://innoventures.softtek.co/topic/webtech) - [innoventures participants (1)](https://innoventures.softtek.co/topic/innoventures-participants) - [innoventures pitch (1)](https://innoventures.softtek.co/topic/innoventures-pitch) - [innoventures program diversity (1)](https://innoventures.softtek.co/topic/innoventures-program-diversity) - [innoventures top 20 (1)](https://innoventures.softtek.co/topic/innoventures-top-20) - [lean startup (1)](https://innoventures.softtek.co/topic/lean-startup) - [teams (1)](https://innoventures.softtek.co/topic/teams) - [venture capital (1)](https://innoventures.softtek.co/topic/venture-capital) [see all](https://innoventures.softtek.co/softtek-innoventures-innovation-quadrant#) ![](https://innoventures.softtek.co/hs-fs/file-1484822178-png/blogs/default_logos/ico_mail.png?width=36&name=ico_mail.png) [![To top](https://innoventures.softtek.co/hs-fs/hub/79620/file-1494337447-png/blogs/default_logos/backtotop.png) ](https://innoventures.softtek.co/softtek-innoventures-innovation-quadrant#) © 2026 Softtek - [![](https://cdn2.hubspot.net/hub/263758/file-1091456031-png/rss.png)](https://innoventures.softtek.co/rss.xml) - [![](https://cdn2.hubspot.net/hub/263758/file-1091466076-png/pinterest.png)](http://www.pinterest.com/softtek/) - [![](https://cdn2.hubspot.net/hub/263758/file-1088654639-png/facebook.png)](https://www.facebook.com/softtek) - [![](https://cdn2.hubspot.net/hub/263758/file-1091466071-png/twitter.png)](https://twitter.com/softtek) - [![](https://cdn2.hubspot.net/hub/263758/file-1088669659-png/youtube.png)](https://www.youtube.com/user/SofttekTV) - [![](https://cdn2.hubspot.net/hub/263758/file-1091456036-png/linkedin.png)](https://www.linkedin.com/company/softtek)