I am Indian and I grew up in India at a time when the only ticket to success could come from studying hard and eventually working for a ‘well-known’ company. My mom, like most other moms, taught me to study hard, work hard, and aim to rise up the ranks within a large, possibly multi-national, company someday.
So, when Roberto Moctezuma, our advisor told us during a conference call, “How do you teach people to not listen to their moms – to go and start something new,” – I immediately thought of my mom.
I have now realized that parents from many other parts of the world teach their children very similar values. While the values of working hard translate well to many other facets of life, we entrepreneurs and innovators challenge the typical mom’s wisdom of following known, paved out, paths – following a map that comes with directions.
Many Softtek associates have had a similar upbringing. These individuals, through their sheer hard work and dedication, form the backbone of Softtek’s success. The company, naturally, depends on this prolific group of individuals to deliver on the promise of Softtek’s future. However, what is changing now is the definition of this promise – it is no longer about staying limited to the scope of a position, but to branch out, innovate, and deliver on unrealized promises.
Our associates may have grown up in different cities, when there was a binding uncertainty across Mexico – not knowing where Mexico was headed in the 80s. Like in India and many other parts of the world, the answer to combat this uncertainty lay in education and a stable job.
Innoventures hopes to provide the chance of a lifetime to this group of individuals who have listened to their moms! This is now a chance to test your mother’s reality in the new world. Perhaps there is another way – your way – your unique way of defining what you wish to innovate, execute, or challenge – your standards for defining your path as both an intrapreneur and an entrepreneur – and as a contributing member within Softtek.
Innoventures cannot provide a paved road and your journey certainly does not come with directions. The journey will mostly be rough (yes!), but the rewards are awesome. What we can do for you is support you. We can provide you with all the tools and resources for you to succeed. Finally, we can motivate you, and together, evaluate the ultimate potential of your idea.
Like with other corporate innovation programs, Innoventures is mindful of the quality and temperament of our participants. While some are natural-born-entrepreneurs, others may be fearful and unsure. Our job is to work with all of you and to realize how you can contribute to the overall betterment of a community of innovators, marketers, engineers, financers, and entrepreneurs. We aim to provide that ‘warm-fuzzy’ feeling of belonging to a community, within a larger support system.
Lastly, your mom was not wrong about most things. Hard work, passion, pushing your limits, caring, looking after your families… these are still the most important assets you have.
