Alex Camino, CMO of Softtek, held three WebEx sessions to introduce Innoventures. I found his talks particularly inspirational. Innoventures was once a seed – a thought, a concept – and it’s coming to life. It’s giving innovation and entrepreneurship a new direction and focus at Softtek.
Alex talked about going to the moon – and how unreal the proposition may have seemed when the idea was first planted. In the process of going to the moon, the world found the ability to believe in dreams that are farfetched and practically out of reach. In the process of going to the moon, the world saw mindboggling innovations and inventions. In the process of going to the moon, the world defined the common phase, “Everything is possible.”
‘Everything is possible,’ only with focus and direction. In the past six months, with the help of Softtek’s leadership, Alex helped me center around innovation strategies critical to Softtek. It’s breaking down the ‘everything is possible’ to unique, possible-to-achieve segments, is what Innoventures is about today.
Softtek is now at a crossroads where it realizes that innovation will drive excellence. Our associates hold the key to unfolding the next big thing within the company. Who better to understand our customers, products, and goals? Who is more committed to pushing Softtek to new pinnacles? Who better to deliver on the promise of Softtek?
Softtek, we are ready for a storm – so disruptive that we may have to run to find shelter. Our WebEx series will continue to impress. Keep following our story.
